If you are a growing business, you should consider implementing video marketing in your business. According to Unbounce, uploading a video on your landing page can boost your conversion rate by up to 80%. Additionally, incorporating video marketing in your marketing campaign can boost your qualified leads to a staggering 66%.
To understand how video marketing can benefit growing businesses, we have listed 9 benefits of video marketing here.
1. Your audience prefers watching videos.
People are known to enjoy watching videos. YouTube has become the second-largest search engine after Google globally, with approximately 1.9 billion users monthly. The market is growing, and the audience is increasing. You are likely to reach more people by incorporating video content. Video appeals to both our visual senses and auditory senses. It is engaging and stimulating.
2. You should engage clients through social media.
Sharing your message through video is easy whether on Facebook, Twitter, Instagram, Snapchat, or TikTok. It is quick and serves as a successful marketing strategy. According to Hubspot, social media posts with video get 48% more views than posts that don’t include video. This presents an excellent opportunity for creating good video content to share across chosen social media platforms. Get your video to the right people and your potential customers. Your audience is hungry for video content on social media, with an unbelievable 100 million hours of video watched on Facebook every single day.
3. Google loves video content.
Search engine pages like Google love video content, and you have more chances to get ranked on SERPs with video. Make sure that your video is SEO-optimised with an eye-catching thumbnail, title, and relevant content that resonates with your brand. You can use videos to generate organic traffic to your website, improve your SERPs ranking and gain more views and viewers.
You can also include links to your website and landing pages in your YouTube video description, bring in external customers straight to where you want them to be, and generate organic growth. Search engines love organic growth. Although, you should make sure to focus on balance. Do not include too many links or CTAs, or your customers may feel overwhelmed, and your video bounce rate may increase. You might have come across videos like this. They lose their purpose, fail to deliver their message, and can quickly turn into an annoying and unhelpful video that nobody wants to watch.
4. Video helps build consumer trust.
You already know that customers enjoy watching videos, but there’s more. Good video content can drive engagement and communication with your target audience. Focusing on consumer engagement and communication is crucial since it helps build trust relationships with your audience. Well-tailored content can give your business an aspect of reliability, honesty, and trust. These are the values customers are looking for when looking to connect with a brand. Video content can present your company as knowledgeable and professional. You can further humanise your company by sharing employee interviews and behind-the-scenes footage.
If you, the owner or founder, create the content, you are more likely to generate trust within your employees and audience.
5. Live videos are gaining popularity.
Popular social media platforms like Facebook and Instagram have live streaming options for businesses to take advantage of and engage with prospective buyers.
One of the best advantages of video marketing is that it enables customers to engage with your brand through likes and comments. This is important to get your viewers more involved and invested in your business. Video in live form allows businesses to showcase the raw and expressive content to their prospective customers. Showing your customers a filterless side of your brand will build brand credibility and visibility.
6. Increase conversion rates
Create video ads to increase conversion rates. According to a recent study, including videos on your product or landing page can increase purchases by 144%. Businesses can benefit a lot by using an explainer or a knowledgeable video on their landing page. You can educate your customers about your products or services and in an eye-catching and creative way. Video content has become diverse and is constantly changing with the change in new trends. Consider key trends like product videos and product reviews. Including product videos on product pages can boost conversion rates and drive sales at an unbelievable rate.
7. Shows that your brand is up-to-date
Have you ever visited a company’s website and been disappointed with its outdated format? The website may look like it was designed in the 1990s with a marketing approach that does not involve any videos.
By not incorporating videos on your website, your company may seem stuck in the past to your customers. You do not need to hire a professional in digital marketing or spend lots of videos on video content. You can use film videos through your iPhone and edit them with free online video editors. Moreover, your videos do not need to be of movie length. On the contrary, a shorter and simple video works the best and is enough to get your message across.
8. Video has a bright future.
Technology is forever evolving. It continues to shift and change, and so does the way we consume it. More and more forms and opportunities for video content and a chance to engage more viewers receptive to you and your company emerge. Experiment with different forms of video content with the future of AR, VR, and streaming videos.
9. Benefits email marketing
You can incorporate your video content in your email marketing campaigns. Consumers are more likely to pay attention to your emails with videos that resonate with the email content.
The bottom line is, with a large number of options and opportunities, the video marketing industry is developing and is beneficial for growing businesses. Now is the perfect time for growing businesses to use this opportunity to curate video content that generates leads and drives sales.