Google accounts for over 70 percent of all search traffic. Yahoo and Bing are 14 percent, so what does this tell you? This means that if you ignore SEO, you will lose out on a lot of potential customers.
So, what are SEO techniques? These are strategies to optimize your website to help you rank on top of Google. If you are interested, keep reading to learn five amazing on page SEO techniques.
1. Integrate Keyword-Rich Content Onto Your Pages
There are a variety of SEO strategies, but the best one involves keywords. You want to include relevant keywords in your pages. That way, when someone searches for that keyword, your website will appear.
When doing this research, pay attention to long-tail terms. Three or more words comprise long-tail keywords, like “best chocolate cake.” These phrases help you attract more qualified visitors.
2. Title Tags and Meta Descriptions
Your title tag displays in search results as a blue line of text that users may click to get to your site. This is how the search engine decides if your listing is relevant to the user’s search query. The meta description is a brief sentence that appears underneath the title tag.
It offers an overview of your page to your readers. While your meta description does not affect your rating, it helps people pick your page. This is a critical SEO strategy practice that increases the click rate.
3. User-Friendly Content
People make the mistake of creating content for the search engine. If you want to rank your site, concentrate on user experience. Here are some content optimization strategies to consider:
- Segmenting your text using headers
- Use bulleted lists to quickly locate critical information
- Add graphics to your website to break up the text
- Avoid Jargons
- Use content for local link building
These best practices can help your content keeps your audience engaged. The longer the viewers stay on your website, the higher you are ranked.
4. Optimized Pictures
Pictures enhance your pages and make them more aesthetically appealing to your visitors. However, if your photos are not optimized, they might work against you in terms of SEO. Here are the recommended practices to help you:
Optimize your Picture File Sizes
Large image sizes slow down your site, which negatively affects your SEO. To avoid this, you may use an image compression program to reduce the size.
Use Image ALT Text
Because Google cannot read pictures, you must include ALT text. These texts provide a brief description of your image. The description will help users find you through the search engine.
5. Optimize your URL
URLs are used by search engines to gauge the relevance of your website. Without a clear URL, it’s impossible for the search engine to grasp the context of your website.
Make sure the final URL section contains your page’s primary keyword. You also want to use breadcrumb navigation to keep your pages structured and provide a URL route.
Learn More About on Page SEO Techniques
From meta descriptions to optimizing pictures, there are several SEO tips out there. These strategies can get very technical and complex. That is why it’s vital to hire a marketing agency to help you.
Since the Google algorithm is constantly evolving, you will need to keep up with the trends. If you are too slow, you might get outranked. Check out our blog posts for more insights about on page SEO techniques.