Owning a successful restaurant is the dream ideal of any culinary connoisseur.
The idea of incorporating the artistry that goes into fantastic food with the business-savvy senses necessary to keep things running is constantly drawing new people into the world of the restaurateur. However, with a sizeable portion of new businesses shutting down within their first year, there are a considerable number of cautionary tales out there that a sure to deter some hungry hopefuls.
A restaurant needs to be constantly striving to improve and impress, as there will always be another eatery to take the place of a dining experience that’s lost its lustre. With that said, we’re here to give you some tips on how to keep your restaurant looking luxurious.
The Problem with Practicality
For a fledgling business looking to take their chances in the world of restaurant management, it’s understandable if you are yet to find the capital necessary for top-of-the-line equipment. However, a few years down the line, these pieces of well-worn technology and utilities will be a tad more difficult to excuse.
Ensuring that you have equipment that matches your restaurant’s needs will go a long way toward propagating your business, as it’s near impossible to develop past the tools you allow yourself. There are many options available to those looking for an update, such as websites like butlerequipment.com.au; allowing you a simple way to mix and match the equipment you need to function as a business.
Styles and trends change with the times, which means that your George Costanza-themed bar may not hold up to scrutiny a few years down the line. This can be one of the more difficult things to acknowledge within your daily routine, as there is something to be said about the power of familiarity. However, a depressing, tacky place isn’t going to have much to offer customers looking for a comfortable eating experience.
Do your best to be objective about your space, perhaps even bringing in some outside help to help you determine what stylistic choices may have not held their effectiveness throughout the years.
Target your Audience
If you’re looking to appeal to university students on a tight budget, creating the most lavish dining experience this side of Europe may not be your ideal draw card. By the same token; an older crowd that’s used to the lap of luxury is unlikely to be drawn into a 7th story electro club setting.
Make sure you keep your target demographic in mind when making design choices, as you can’t expect people to come without something to draw them in.
Bringing in an Interior Designer
While many often shy away from the added expenses of aesthetic services, a restaurant simply can’t afford to be working out of an environment that doesn’t work for them. Not every building was designed with dining in mind, thus developing your area to be more suited to your situation can have a huge impact on both your customers and your staff.
An interior designer is more experienced with the specifics and ideals of a space, as they have dedicated themselves to the art of the indoors. With that said, just because you’re handing this task over to someone else, doesn’t mean that you can’t have input into the final product. A fantastic designer of any kind is looking to make your vision a reality, not the other way around, so make sure you’re open to collaboration.
Anyone who has dabbled in colour psychology, or has simply spent some time in an un-appealingly shaded space, will know the effect that colour can have on our experiences. Ever wondered why spaces such as hospitals and nurseries mostly share such similar pallets?
It’s because our brains react differently to different colours, a fact that should be kept in mind when reinventing your restaurant. That said, there aren’t any steadfast rules for colour design; it all depends on the sensations you’re attempting to evoke within your clientele? Looking for a safe, comfortable eating experience? Shy away from bright, flashy colours, opting for muted tones and calmer shades.
It can be difficult to wrap your head around restaurant design, both for nervous newcomers and long-time managers. However, with the right mix of knowledge and inspiration, any restaurant can offer the perfect eating experience. Good luck!
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