Here are some tips that will elevate your catering business to that next level.
The first thing that you need to do is focus. If you try and be everything to everyone then you won’t end up getting very far and you may even find that you lose out on sales as a result.
If you want to really connect with your customers, then you need to have a personal brand. The best and easiest way for you to do this would be for you to be genuine and authentic. Engage with your target audience and even post pictures of your dishes. This will create a level of transparency that everyone will appreciate.
Tell your Story
A lot of people make the mistake of trying to be like every other business. After all, they are successful, so why not try and copy them? If you do this then you will end up making a huge mistake and you may even find that you are not able to convert as a result. Don’t be afraid to tell people that you came from humble beginnings, and let people know your story.
Take out Insurance
If you do not have insurance, then you could be making a huge mistake. Catering business insurance is very easy to purchase and when you do take it out, you will soon see that you are protected in a huge number of situations. It doesn’t have to cost a lot either, but it will give you the peace of mind you need to operate with confidence.
Consistency is super important when working in the catering industry. It’s far better to be recognised for one cuisine than it is to be unknown for 10. You have to ensure that your personal brand is consistent both offline and online because if you don’t then this will become evident to your customers very quickly.
Prepare to Fail
Failure can be tough, and it’s normal that you’ll want to avoid it. Walt Disney himself once spoke of his attempts to build an animation brand. He said that it’s important to fail when you are young because it gives you the chance to come back stronger than ever before.
Create a Positive Impact
After you have developed your personal brand, you then need to grow a community around your brand. Make sure that people remember you, whether it’s for your food, or your service.
Ask your previous customers to leave a review in exchange for a discount, or even a free service.
Use Social Media
Social media is quite possibly the best way for you to market your business and it’s free to use too. For this reason, you should try and use it to your advantage as much as possible.
Don’t Be Afraid to Market
Sure, you’ll have a lot to pay for in terms of ingredients and even equipment, but if you are afraid to invest in marketing then this won’t get you very far at all. Invest in your marketing as much as you do your business.